For those of you who don’t know, ARITAUM is basically Korea’s SEPHORA. It houses a ton of different Korean brands such as IOPE, LANEIGE, AMOREPACIFIC, MAMONDE (my current obsession!), and MODI NAILS. I had a field day.
The kind folks at ARITAUM invited me to a wonderful evening with other beauty enthusiasts to check out their newest location in New Jersey at H-Mart. I’ve only been to New Jersey a handful of times, but never had the full Korean experience, so this was such a treat. It started off with a little mingling session and meeting the entire AMOREPACIFIC/ARITAUM North America team. We then learned all about the cushion technology and how it’s essentially revolutionizing and disrupting (in the best way possible!) the beauty space. AMOREPACIFIC created a new category in the foundation cosmetics space and it’s so wonderful and exciting to see the upcoming progress and newest innovations that they’re currently working on.
After the learning sesh, we all did a bit of shopping. Above is just a fraction of the things I indulged in, and a video blog explaining some of my top picks will be coming very soon!